WiTricity, a wireless charging company, is proving that its technology will help sell more electric cars. The company announced on Wednesday the results of a study it commissioned that showed that the availability of wireless charging may prompt consumers to take action.

According to this study, “electric car considerers” who have not yet committed to purchasing an electric car said that with the advent of wireless charging, their willingness to buy has increased from 35% to 59%.

Those who are already selling on electric vehicles also seem to see wireless charging as an added benefit. According to the study, among those who are already planning to purchase electric vehicles, the likelihood of purchasing wireless charging in the next 18 months will increase from 60% to 84%.

2018 BMW 530e iPerformance wireless charging

Research shows that current electric car owners are already likely to buy another electric car. But the study found that the possibility of increasing wireless charging increased from 91% to 96%.

The study found that people's overall interest in wireless charging is very high. Among those surveyed, 81% said they are "very interested" in this technology, while 63% said they would like to see wireless charging at public charging stations.

It is worth reiterating that this research was commissioned by WiTricity, which has benefited a lot from the widespread adoption of wireless charging for electric vehicles. WiTricity acquired Qualcomm Halo tech in 2019, becoming a leader in wireless technology consumers.

Volkswagen, Oak Ridge National Laboratory and UT Knoxville test wireless charging

Automakers have long awaited the availability of wireless charging, but the introduction has been slow. On a global scale, at least in some markets, Genesis GV60 may be the first or the first to provide technology from the factory. BMW has also been testing the 5 Series plug-in hybrid vehicles equipped with wireless charging.

The establishment of a single standard for Level 2 wireless charging also laid the foundation for wider adoption last year. Other projects are performing wireless charging at the rate of DC fast charging, but have not yet exceeded the laboratory stage.

At the same time, the cost of installing wireless charging hardware is still a major obstacle to commercialization, while the technology is applied to enough cars to justify the cost of these installations.

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